Business

4. Rise of prices/ increased price of money
8. Income not spent
10. Bulk advertising
11. An amount of money that you pay for professional advice or services
12. A legal declaration of a person's wishes regarding the disposal of his or her property or estate after death
14. Practice of favouring relatives or friends by often giving them job in the company
15. Person who has shares of the company
17. Money that you give to an organisation such as charity
19. Acting with or showing care and thought for the future
20. Using accounting tricks to make a company's financial results look better than they really are
21. Extreme saving
23. the ability to be maintained at a certain rate or level
25. Person who passes on information concerning wrongdoing in the company
28. suddenly start being successful after period of difficulty
30. Paying fair price to producers by companies in developed countries
31. Sum paid to cover money that has been spent or lost
32. Dishonest and illegal

1. Amount by which a company's value exceeds the value of its individual assets and liabilities
2. The fact or condition of being accountable
3. Impression customers get of the brand as a whole throughout all aspects of the buyer's journey.
5. person who has an interest in a company to be run
6. Society that encourages people to buy and use goods
7. Anything of value or belonging to you
9. Having a great deal of money
13. Set of rules for proper practices of an individual party or an organization
16. Person or business that you purchase goods from
18. A formal contract to repay borrowed money
19. (literary) having no money
22. The money you pay to travel by bus, taxi
24. Someone who is good with numbers
26. An amount of money that is paid at one time and not on separate occasions
27. spend a lot of money
29. Charge for using money until repaid at a future date