Business 4.5

3. occurs when consumers turn to alternative brands mainly because the original brand has lost some of its former appeal.
6. consumers who strive to be the first to own a certain product, usually due to prestige or loyalty to a particular brand or product.
8. physical goods, such as cars, computers and smartphones.
9. the premium that customers are willing to pay for a brand name over and above the value of the product itself.
10. attempts by marketers to lengthen the life cycle of a particular product, typically used during the maturity or early decline stages of the product's life cycle.
11. the practice of using an exclusive name, symbol or design to identify a specific product or organization.
12. a form of sales promotion used to entice customers to stick to the brand by rewarding devoted customers.
14. highly popular products sold with exactly the same marketing strategies in overseas markets, using the same brand name in different countries.

1. so popular that they become synonymous with the name of the product itself.
2. the extent to which people recognize a particular brand.
4. are products bought for personal consumption, such as furniture, computers and fresh flowers.
5. a name that is identifiable with a product of a particular business.
7. the ongoing and long-term marketing process of improving and enlarging the brand name in order to boost sales revenue and market share.
11. when customers buy the same brand of a product repeatedly over time.
13. catchphrases used to represent the essence of a business or its products in a memorable way.