Business

5. the process of differentiating a product by developping a symbol,name
7. a business organisation that has its headquaters in one country,but with operating branches,factories and assembly plants in other country
8. organisations accountable to and controlled by the central or local government(the state)
10. the total value of all long-term finance invested in the business
11. a business with mainly social objectives that re-invest most of its profits into benefiting society rather than maximising returns to owners
13. business owners have full legal responsibility for the debts of the business
15. economic resources are owned,planned and controlled by the state
17. sales of the business as a proportion of total market sales
19. a sertificate confirming part-ownership of a company and entitling the shareholder owner to devidends and certain shareholder rights
20. a business enterprise owned and controlled by the state-also known as nationalised industry

1. the next most desired option that is given up
2. an individual who purcheases goods and services for personal use
3. the non-tengible products sold to the consumers that are not intended for resale.These include hotel accomodation,insurance services and train journeys
4. a person or business that buys the right from the franchiser to operate the franchise
6. the total value of a company's issued shared
9. the difference between the cost of purchasing bough-in inputs(materials) and the selling price of the finished goods
12. the legal right to use the name,logo and trading systems of an exciting successful business
14. the action of showing initiative to take the risk to set up a business
16. a written document that describes a business,its objectives,its strategies,the market it is in and its financial forecasts
18. a person or instution owning shares in a limited company