Business

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Across
  1. 3. research that already exists that has been carried out by someone else
  2. 7. small specific subset of a larger market
  3. 8. a business that sells to consumers
  4. 11. setting a high price initially when demand is high and then lowering over time
  5. 12. setting a low price to enter the market and gain market share before increasing
  6. 13. research that does not already exist
Down
  1. 1. How well a business can change the product so that a consumer recognises it as superior
  2. 2. products which are all the same or alike
  3. 4. when a product is turned into something else
  4. 5. what the item is used for
  5. 6. a business that sells goods to the retailers
  6. 9. what the item looks like
  7. 10. charging a similar price to direct rivals