Business

4. A good or service a business sells to customers.
5. A feature of a product that makes it clearly different from competitor products.
7. The wants and requirements that customers expect a business to meet.
9. A long-term overall target or goal a business wants to achieve.
10. A completely new product or service not seen before in the market.
13. A specific, measurable short-term target that helps a business achieve its aims.
15. When a product or service is no longer wanted or needed because of new alternatives.
16. An organisation set up to produce goods or services to meet customer needs.
17. The benefits gained from taking business risks, such as profit, success or independence.

1. Making changes to current products or services to keep them attractive to customers.
2. A target not directly about money, such as social objectives, personal satisfaction or independence.
3. The difference between the selling price and the cost of the bought-in materials or components.
6. Giving a product a distinctive name, logo or image to differentiate it from competitors.
8. A person who organises resources, makes business decisions and takes risks to start or run a business.
11. A business that changes continuously in response to customer needs and the market.
12. A money-related target such as survival, profit, sales, market share or financial security.
14. The chance of business failure, financial loss or loss of security from a decision.