Business

2. One of the 7Ps of marketing, referring to the procedures and systems used to deliver a product or service.
4. Research based on numerical data and statistics.
7. A strategy in which a business focuses its marketing and sales efforts on specific high-value accounts rather than a broad audience.
8. The methods used by a business to inform, persuade, and remind customers about its products.
9. The process of making a product or business stand out from competitors.
12. A product with a high market share in a low-growth market that generates steady profits.
14. The amount of money customers must pay for a product or service.
15. Dividing a market into smaller groups of consumers with similar characteristics.
16. A good or service offered to satisfy customer needs or wants.
17. A business or individual that creates or manufactures goods or services.
18. A research method that collects information from people through questionnaires or forms.
19. A marketing strategy that combines above-the-line and below-the-line promotional methods.
20. A business that buys products in bulk from producers and sells them to retailers.
23. Selecting a specific market segment that a business wants to focus on.

1. Research based on opinions, attitudes, and descriptions rather than numerical data.
3. A business analysis tool examining strengths, weaknesses, opportunities, and threats.
5. A research method that involves asking individuals questions directly to collect information.
6. The process of comparing a company’s performance, products, or practices with those of competitors or industry leaders.
10. A name, symbol, or image that identifies and distinguishes a product or company from others.
11. One of the 7Ps of marketing, referring to employees and customer service involved in delivering a product.
12. The person who buys or uses goods and services.
13. One of the 7Ps of marketing, referring to how and where products are distributed to customers.
17. The way a company wants consumers to perceive its product compared to competitors.
21. A business that sells products directly to final consumers.
22. The place or system where buyers and sellers interact to exchange goods and services.