Business Administration

2. process of creating a unique name and image for a product in the consumer’s mind.
4. granting permission to use intellectual property under specified conditions in exchange for compensation or royalties.
9. creations of the mind, such as inventions, literary works, designs, symbols, names, and images used in commerce.
11. legally binding agreement between two or more parties outlining terms and conditions of an arrangement.
12. encompasses all activities aimed at raising awareness about products or services to drive sales.
13. strategic planning tool used to identify strengths, weaknesses, opportunities, and threats related to business competition
14. promoting and selling products or services, including market research and advertising.

1. delivering products or services to consumers through various channels.
3. sources from which a business earns money.
5. total amount of money being transferred into and out of a business over time.
6. one party provides financial support for an event or activity in exchange for advertising benefits.
7. practice of promoting goods by presenting them in retail outlets effectively.
8. Relations managing communication between an organisation and its public to build a positive image.
10. a specific group of consumers at which a company aims its products or services.