Business and Marketing Vocabulary

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Across
  1. 4. Research data that misrepresents results because of the inappropriate way questions were asked.
  2. 5. To make a statement that is more understandable. To express a clear position.
  3. 8. Gathering original data.
  4. 10. Data obtained by providing an experience or an observation.
  5. 12. A demographically diverse group of people assembled to participate in a guided discussion about a particular product or service before it is launched.
  6. 13. Analysis. Efforts to determine market size and trends, customer preferences and needs, product features and costs, pricing and promotion.
  7. 16. Misleading. Having an appearance of another but differing from the original or future development.
  8. 17. An activity or action that will maximize use and turn into a benefit.
  9. 18. A representation that is misleading or unfair.
Down
  1. 1. An non-representative sample of responses included in a survey.
  2. 2. Finding information developed by others.
  3. 3. Results available only to the owners of the data.
  4. 6. A group of experts that have specialized knowledge. Used to gain specific input and opinion.
  5. 7. Engagement. Efforts in customer contact and persuasion, building relationships, account coverage and product knowledge.
  6. 9. Out of ordinary and breaking the routine.
  7. 11. Creativity. Efforts in communication that combine imagination with high impact messages that are distinctive and memorable.
  8. 14. A representation that is in favor of or against an idea, person, or group.
  9. 15. Wordy. Expressing in more words than needed.