Guess that Word

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Across
  1. 3. companies sell to earn what?
  2. 4. a guide to moral behavior
  3. 5. it answers why a firm exist
  4. 8. greater interaction among, people & society
  5. 9. a person who leads and manage
Down
  1. 1. giving donation to a worthy cause or "giving back"
  2. 2. what the firm is going to do to achieve vision
  3. 6. what the firm decides to do
  4. 7. beliefs about appropriate goals and actions