"Business Basics"

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Across
  1. 1. The combination of product, price, place, and promotion strategies
  2. 3. A company’s portion of total sales in a market
  3. 5. A specific group of consumers a business aims to reach
  4. 7. The study of how people choose to use resources
  5. 9. A specialized role or activity within the marketing process
  6. 10. A concept or plan formed in the mind
  7. 11. A good, service, or idea offered to satisfy consumer needs
  8. 12. An organization that provides goods or services to earn a profit
  9. 13. An intangible activity that satisfies consumer needs
Down
  1. 2. A philosophy that focuses on satisfying customer needs while meeting organizational goals
  2. 4. The activity of promoting and selling products or services
  3. 6. The process of gathering and analyzing information about consumers and markets
  4. 8. A tangible item that satisfies a need or want