Business Crossword Puzzle

4. An intangible marketing or business concept that helps people identify a company, product, or individual.
6. The essence of what makes your product or service better than competitors.
8. The process of actively seeking out, finding, and hiding candidates for a specific position or job.
9. The process of predicting future developments in business based on analysis of trends in past and present data.
11. A vested interest in a company and can either affect or be affected by a business' operations and performances.
13. The official written record of a meeting.
14. The division of a business that is charged with finding, screening, recruiting, and training job applicants, as well as administering employee-benefit programs.

1. A company or project undertaken by an entrepreneur to seek, develop, and validate a scalable business model.
2. A competitive price often suggested by the manufacturer or recognized after observing supply and demand interactions.
3. The practice of managing and guiding perceptions of your business to attract new customers and strengthen the loyalty of existing customers.
5. A reduction or removal of a liability to make a compulsory payment that would otherwise be imposed by a ruling power upon persons, property, income, or transactions.
7. The use of debt to amplify returns from an investment or project.
10. Business niches where vendors serve a specific audience and their set of needs.
12. The solicitation of a potential customer who had no prior interaction with a salesperson.
15. A person's range of skills or abilities.