Business Crossword

4. Building a quick study model
6. A person or group who obstructs the process searching and purchasing a product
8. Don’t distinguish between different customer segments
9. Outcomes and benefits customers must have, expect, desire, or dream to achieve
10. A person or group the decision maker might listen to
13. Three different types of businesses: Customer Relationship, Product innovation, and infrastructure businesses
17. Something a company should do to identify patterns
18. A value proposition that satisfies a new set of needs that customer did not know they had
19. Actual or perceived benefit that satisfies what a customer wants
20. subdivision of a market into discrete customer groups

1. Strategic testing tool to design and structure research and experiments
2. Four step process invented by Steve Blank
3. One of the five stages of business
5. Things that prevent or slow down a customer from completing a job
7. Selling less of more
11. Bringing together two or more distinct but interdependent groups of customers
12. Breakthrough in customer understanding
14. Rationale of how an organization creates, delivers, and captures value
15. People who can make potential futures tangible
16. Tool used to gain a deeper insight into their customers