Business english puzzle

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Across
  1. 4. Part of a printed advertisement used for ordering goods or getting a discount, sample
  2. 7. Item of publicity on TV, radio, the Internet etc that's meant to persuade people to do something like buy a product, attend an event
  3. 8. To estimate the price of making a product
  4. 10. The delivering of products to end-users, incl. advertising, storing
  5. 12. To introduce a new product, with publicity
  6. 14. A paid advertisement on radio or TV
  7. 15. A particular make of product
  8. 16. Marketing through digital devices such as computers and smart phones
  9. 19. Large printed sheet of paper, often illustrated, used to advertise a product, even
  10. 20. Advantage of a product or service, usually derived from its features
  11. 21. Officially recorded or listed (eg. as in "registered trademark" and its symbol ®)
  12. 23. The person, customer etc who is the final and actual (or "real") user of a product
  13. 25. Small piece of paper, cloth etc on a product giving information about it
  14. 26. Increase sales of a product by publicising and advertising it
  15. 29. Specific time in a broadcasting schedule when a commercial may be shown
  16. 30. Advertisement printed across two pages in a magazine or newspaper
  17. 32. Advertising model in which advertisers pay a publisher each time one of their ads is clicked on
  18. 33. The wrapping or container for a product
Down
  1. 1. creation and maintenance of a good public image
  2. 2. Hours on radio and TV with the largest audience, esp. the evening hours
  3. 3. Firm supporting an organisation in return for advertising space and brand recognition
  4. 5. In marketing, the whole product, inc. name, packaging, instructions, reliability, after-sales
  5. 6. Something that especially attracts one's attention
  6. 9. While connected to the Internet or other computer network
  7. 11. Objective; what one is aiming at
  8. 13. Special characteristic of a product, usually leading to certain benefits
  9. 17. The concept or perception the general public has of a company or product
  10. 18. The person who buys and uses a product or service
  11. 22. To create a new product or improve an existing one
  12. 24. Something made to be sold; merchandise [includes services]
  13. 27. Study of consumers' needs & preferences, often for a particular product
  14. 28. Special symbol, design, word etc used to represent a product, brand or company
  15. 31. A large signboard, usually outdoors, on which a poster-style ad is displayed; hoarding
  16. 32. of sale The place where a product is actually sold to the public