BUSINESS ENGLISH PUZZLE

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Across
  1. 2. to create a new product or improve an existing one
  2. 5. to introduce a new product, with publicity
  3. 10. own part of a company
  4. 13. the wrapping or container for a product
  5. 15. of sale, the place where a product is actually sold to the public
  6. 18. survey an analysis of consumers’ needs and preferences into the state of the market for a particular product or service.
  7. 19. marketing marketing through digital devices such as computers and smart phones includes TV/radio by some definitions
  8. 21. research, study of consumers' needs & preferences, often for a particular product
  9. 22. duties tax that people pay for importing and exporting goods
  10. 24. the person who buys and uses a product or service
  11. 26. a particular make of product
  12. 27. The practice of selling products at a very low price in an export market
Down
  1. 1. product in marketing, the whole product
  2. 3. both parties agree to work together and cooperate to promote or sell a product or service
  3. 4. firm supporting an organisation in return for advertising space and brand recognition
  4. 6. to estimate the price of making a product
  5. 7. bring something into a country so that it can be sold there
  6. 8. set of variations on a specific product made to appeal to different market segments
  7. 9. item of publicity to promote a product or service in newspapers, magazines, on TV, etc
  8. 10. Strenght, Weaknesses, Opportunities, Threats
  9. 11. to introduce a new product, with publicity etc
  10. 12. the person, customer etc who is the final and actual user
  11. 14. assets available for use in the production of further assets
  12. 16. special symbol, design, word etc used to represent a product brand or company
  13. 17. someone who organizes a business venture
  14. 20. the system of production and distribution and consumption
  15. 23. leader The company that sells most of a product or service in a particular market
  16. 25. market a market for short-term debt instruments
  17. 27. the delivering of products to end-users, incl. advertising storing etc