Business marketing vocab

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Across
  1. 4. Focuses on high-quality or special products.
  2. 7. Dividing a specific market into different parts.
  3. 8. Identifying and meeting customer needs, is more than just a brand or a logo, and includes communication of value.
  4. 9. Product, price, promotion, place, people, process, and physical evidence.
  5. 10. Small part of a larger market with specialized needs.
  6. 11. Aspect that differentiates a brand or product from competitors.
Down
  1. 1. Prioritizes understanding customer needs before product development.
  2. 2. Market for goods produced in large quantities.
  3. 3. Specific group of customers a company is trying to reach.
  4. 5. Percentage of a market controlled by a company or product.
  5. 6. Identifying a brand's place within a market.
  6. 9. Increase in consumers buying a product or service.