Business Models Used in Marketing

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Across
  1. 5. Innovations, automation, R&D spending, the rate of change in technology, and technological awareness in the market.
  2. 7. The actual good or service offered, including its design, features, quality, packaging, and branding.
  3. 8. The systems and procedures involved in delivering the product or service, aiming for seamless customer experience and efficiency
  4. 11. Factors like GDP, interest rates, inflation rates, exchange rates, disposable income, and economic cycles that affect profitability and consumer purchasing power.
  5. 13. Moral principles and values guiding business practices, public attitudes toward corporate behavior, fair labor rights, and ethical sourcing.
Down
  1. 1. The activities used to communicate the product's value to the target audience
  2. 2. Employees, sales staff, and anyone who interacts with the customer, as their behavior and performance influence the customer experience.
  3. 3. The legal framework, including industry-specific regulations, labor laws, intellectual property laws, consumer protection legislation, and health and safety rules.
  4. 4. Ecological and physical factors, including climate change, pollution regulations, weather conditions, availability of natural resources, and corporate social responsibility (CSR)
  5. 6. Government policies, political stability, trade restrictions, tariffs, tax policy, and other political forces that influence business operations.
  6. 7. Evidence The tangible cues of a service or product, such as the physical environment (store layout), packaging, branding, and website design, that reinforce the brand's value.
  7. 9. Cultural and demographic trends, population growth rates, age distribution, lifestyle changes, and consumer attitudes.
  8. 10. The amount customers pay for the product, which affects profitability and consumer perception.
  9. 12. The distribution channels and locations used to make the product accessible to the target market.