Business Models Used in Marketing
Across
- 5. Innovations, automation, R&D spending, the rate of change in technology, and technological awareness in the market.
- 7. The actual good or service offered, including its design, features, quality, packaging, and branding.
- 8. The systems and procedures involved in delivering the product or service, aiming for seamless customer experience and efficiency
- 11. Factors like GDP, interest rates, inflation rates, exchange rates, disposable income, and economic cycles that affect profitability and consumer purchasing power.
- 13. Moral principles and values guiding business practices, public attitudes toward corporate behavior, fair labor rights, and ethical sourcing.
Down
- 1. The activities used to communicate the product's value to the target audience
- 2. Employees, sales staff, and anyone who interacts with the customer, as their behavior and performance influence the customer experience.
- 3. The legal framework, including industry-specific regulations, labor laws, intellectual property laws, consumer protection legislation, and health and safety rules.
- 4. Ecological and physical factors, including climate change, pollution regulations, weather conditions, availability of natural resources, and corporate social responsibility (CSR)
- 6. Government policies, political stability, trade restrictions, tariffs, tax policy, and other political forces that influence business operations.
- 7. Evidence The tangible cues of a service or product, such as the physical environment (store layout), packaging, branding, and website design, that reinforce the brand's value.
- 9. Cultural and demographic trends, population growth rates, age distribution, lifestyle changes, and consumer attitudes.
- 10. The amount customers pay for the product, which affects profitability and consumer perception.
- 12. The distribution channels and locations used to make the product accessible to the target market.