Puzzle on marketing concepts/news

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Across
  1. 4. Founded in 1942, entered into sanitizer market recently
  2. 7. an advertisements, often with video or animation, that pop up between changes on a website
  3. 9. rules of thumb or mental shortcuts in the decision process.
  4. 10. I supply freshwater fish to retailer and got 2.3 million dollar as investment recently
Down
  1. 1. small scale wholesalers who sell to small retailers
  2. 2. i determine when, where, and how a person responds
  3. 3. Distribution center/outlet cater to online market
  4. 5. am kid of Unicorn status startup founded in 2014, i deliver grocery online
  5. 6. an effort by organisation to win another leader of organisation by adding them in advisory council
  6. 8. testmarket for new tie up of flipkart and hipbar