Business Plan

2. Estimating future financial performance based on past data and trends
3. Daily activities required to run a business effectively
4. The point where total revenue equals total costs
9. Process of gaining new customers for a business
11. Movement of money into and out of a business
13. Total income generated from the sale of goods or services
16. Legal protection for inventions, designs, or brand identity
17. Businesses offering similar products or services in the same market
20. Process of delivering products from producer to customer
21. Framework involving product, price, place, and promotion
22. Newly established business designed to grow rapidly
25. Strategy of creating a distinct image of a product in the consumer’s mind
26. Forecast of the expected direction or performance of an industry
27. Process of making a product stand out from competitors
28. Early model of a product used for testing and development
29. Section containing supporting documents in a business plan

1. Unique benefit that differentiates a product or service from competitors
5. Concise overview highlighting the key aspects of a business plan
6. Activities used to increase awareness and demand for a product
7. Process of dividing a market into smaller customer groups
8. Ownership value remaining after liabilities are deducted
10. Ability of a business to grow without a proportional increase in costs
12. Strategic analysis examining strengths, weaknesses, opportunities, and threats
14. Fictional representation of an ideal target customer
15. Strategy of keeping existing customers loyal to the brand
18. Statistical characteristics such as age, gender, and income used to define a target market
19. Financial obligations or debts a company must repay
23. Turning potential customers into paying customers
24. Financial statement showing assets, liabilities, and equity
28. Consumer segmentation based on lifestyle, interests, and values