Business Plans

3. how companies make potential customers aware tgat their product exists, and want to buy it
5. business plans help reduce the …… of a new business
9. provide funding for
10. A calculation or estimation of future events eg cash flow …… or
13. who the business is aiming to sell to
14. in the marketing mix, the business must come up with a …… that fulfills some of the customers beedd

1. a business’s …… are usually general and obvious
2. in the marketing mix, the ……. Must be one that customers think is good value
4. a business’ ……… are more specific
6. anyone who is affected by a business
7. the name for the 4 elements of marketing
8. ………… plan - an outline of what a business will do and how it aims to do it
11. anyone ……….a business should have a plan
12. business plans are used to convince ……. that the business is a good investment
14. in the marketing mix ……….. refers to the method of distribution to get the pricy from a company to a customer eg through retailers, directly, online