Business Studies

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Across
  1. 3. PR objective to protect this
  2. 4. A management function that works closely with PR
  3. 6. Radio, TV, and Newspapers fit into this category
  4. 8. To work together
  5. 10. A medium that gets handed out
  6. 11. To be done with purpose
Down
  1. 1. It increases when people buy-in
  2. 2. It needs to be reciprocal
  3. 5. The acronym for the PR process
  4. 7. People with an interest in the business
  5. 9. To get people interacting with the brand