Business Studies

3. A motto or slogan conveyed through a song
6. gap The space in the existing market for a new good
7. a distinctive mark or feature particularly characteristic of or identified with a product.
11. the statistical data of a population, especially those showing average age, income, education, etc.
12. credere commission A commission received by an agent for bearing the risk of non payment
13. The last phase of the product life cycle
15. confidence in a purchaser's ability and intention to pay, displayed by entrusting the buyer with goods or services without immediate payment.
16. A limited number of suppliers in a market
19. A method of pricing a new product below market related competitors
20. the line Advertising that does not appear in the media but takes the form of personal selling or sales promotion

1. An electronically registered address or name of a website.
2. a distinctive phrase, song or motto of any product range, item or line.
4. Dividing the market share in to manageable sections.
5. A middleman
8. extensive mention in the news media or by word of mouth or other means of communication.
9. The movement of goods from one area to another
10. A type of packaging that changes all the time.
14. An example of the product. used to test the market before production
17. the exclusive right granted by a government to an inventor to manufacture, use, or sell an invention for a certain number of years.
18. It divides the population into 10 LSM groups, 10 (highest) to 1 (lowest). Previously eight groups were used but this changed in 2001.