Business Terminology

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Across
  1. 2. The process of identifying and understanding consumer needs and wants
  2. 4. A business that combines with another company to enter a new market
  3. 7. The legal structure where the owner has unlimited liability and full control of the business
  4. 9. A written document outlining a business’s objectives, strategies, and the market in which it operates
  5. 10. The measure of how much the quantity demanded of a good or service changes when its price changes
Down
  1. 1. A measure of a company's profitability, calculated by dividing profit by sales
  2. 3. The ability of a firm to produce goods or services at a lower cost due to its size
  3. 5. The process of improving a product's image, reputation, or perceived value
  4. 6. A strategy that involves offering products at the lowest possible price to attract a large number of customers
  5. 8. The percentage of total sales in a market accounted for by a specific business or product