Business Terms 2

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Across
  1. 2. Exclusive control over a market.
  2. 3. A standard for comparison.
  3. 7. Initial public offering.
  4. 8. A plan to achieve business goals.
  5. 9. How easily assets can be converted to cash.
  6. 12. Hiring external parties to perform tasks.
  7. 13. A company’s identity and image.
  8. 15. Promoting and selling products or services.
Down
  1. 1. A business that operates under a licensed brand.
  2. 4. Wealth used to start or maintain a business.
  3. 5. An official inspection of financial records.
  4. 6. Key performance indicator.
  5. 10. Goods held for sale or production.
  6. 11. A prediction of future trends.
  7. 14. Return on investment.