Business terms

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Across
  1. 4. a particular community that a company tries to reach or appeal to
  2. 5. determining what customers need and want then designing and delivering products based on these needs
  3. 6. the percentage of a given market that a particular company controls
  4. 9. promoting, selling and advertising products or services
  5. 10. focusing attention and resources on a product usually by making it high quality or special.
  6. 11. a small part of a larger market
Down
  1. 1. a brand or product that stands out or differentiates from competitors
  2. 2. dividing a broad market group into segments
  3. 3. the seven Ps of marketing: product, price, promotion, place, people, process and physical evidence
  4. 5. increase in number of customers or products sold
  5. 7. when a business places itself in a particular target market
  6. 8. a market for products that are sold in large quantities