Business terms

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Across
  1. 1. A non-tangible good to help a customer
  2. 3. Protection from your product being copied
  3. 7. A tangible product that can be bought and sold
  4. 8. A symbol that is recognisable for customers
  5. 9. Someone who uses a product
  6. 10. The diagram used to map ideas
  7. 11. Used for different ways of thinking
Down
  1. 2. The legal ownership of a brand or product
  2. 4. People who work for your business
  3. 5. A group of customers a company aims to sell to
  4. 6. A TV show where people display their products/companies