Business Ventures Week 5 Revision

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Across
  1. 4. these are developed to achieve goals
  2. 5. the overall potential and actual customer base of a business
  3. 7. postcodes and climate are included in this type of segmentation
  4. 9. a part of a business's overall customer base
  5. 10. a type of general statement that is used by a business to state what the business wants to fix in the world
  6. 11. a form of statistical and factual market segmentation
Down
  1. 1. segmentation that categorises customers by personalities and characteristics
  2. 2. a type of statement that outlines the overall place a business wants to be in the future
  3. 3. a business chain that you buy that provides you with fitouts and marketing
  4. 6. the type of market a business is wanting to reach
  5. 8. this type of segmentation can consider buying and spending habits