Business Vocabulary

4. Comparing one's products to those of competitors in order to improve quality and performance.
6. the promotion of a product or service
7. An opinion, comment, or viewpoint
8. Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response.
10. obtain (goods or a service) by contract from an outside supplier.
12. a need for goods or services that customers want to buy or use
14. the person who buys and uses a product or service

1. an owner of shares in a company
2. small piece of paper, cloth etc on a product giving information about it
3. a particular make of product
5. quantity of goods and services that can be made available for people to buy
9. an itemized bill showing the list of goods sold or services provided, their prices and the total amount to be paid.
11. a plan that’s been carefully put together to achieve a certain goal.
13. to introduce a new product, with publicity etc