Business

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Across
  1. 6. a way defining your brand
  2. 7. protects ideas and products
  3. 9. identifying, anticipating and satisfying consumer requirements profitably
  4. 10. the 4ps
  5. 11. protects logos and brands
  6. 12. kept in case of supply problems
  7. 14. small market share, small growth (BM)
  8. 15. the peak of the PLC
  9. 16. not very responsive to changes in price
Down
  1. 1. all the products a company produces
  2. 2. high potential products in the BM
  3. 3. how many of your resources you are using
  4. 4. getting stock just before it is required
  5. 5. a way of extending the product life cycle
  6. 6. a factor involved in PED
  7. 8. the first stage of PLC
  8. 13. a good source of income (BM)