BVC

12345678
Across
  1. 2. Extrernal forces stopping people from buying the brand they want
  2. 5. measures the core aspects of choice: brand saliency and brand relationships
  3. 7. known to be one of the market effects
  4. 8. ____ brands have strong brand networks or associative memory structures
Down
  1. 1. Ipsos brand equity framework
  2. 3. Brands grow when its chosen by more people, more___
  3. 4. AE+ME=___
  4. 6. AE stands for____