Case Study 3

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Across
  1. 4. Lower costs than rivals
  2. 7. Protecting innovation
  3. 8. Ultimate goal
  4. 9. Reason customer choose you
  5. 10. Doing things better
Down
  1. 1. Superior service advantage
  2. 2. Customer Understanding
  3. 3. Unique brand feature
  4. 5. Hard-to-copy advantage
  5. 6. Location-based advantage