Catchy Title

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Across
  1. 1. The second biggest online spend format
  2. 4. End to end planning solution for digital media
  3. 6. Used to encourage or persuade an audience
  4. 8. General term used for advertsiing placement
  5. 9. A targeted group of people
  6. 11. To Communicate Directly
  7. 13. Company, brings targeted capability to the mobile market
Down
  1. 1. Values of qualitative or quantitative variables, belonging to a set of items
  2. 2. Platform _______; able to run across all platforms
  3. 3. The opposite of Analog
  4. 4. Automated delivery of data driven, targeted and relevant media messaging
  5. 5. Part of the solution from 4 Down (ACRYN)
  6. 7. An enterprise media technology for agencies and publishers
  7. 10. Founder of modern programmatic buying and Videology
  8. 12. Phones, TVs, Computers all have them