CB activity 5

2. Attitudes are formed as a result of...
7. People get attracted towards fast cars, robust engines and speed. This exhibits the need for...
10. ____barrier relates to socio-culturally accepted norms of behavior that are regarded as “right and appropriate,” by the consumer segment.
12. ______ WOM information about a product category has a deeper and profound effect on consumers.
13. When a person acts out instances of behavior which relate to consumption patterns and behavior, it is known as ____socialization.
15. The father told to his Son to buy juicer for his mother. This act is considered as _______ in the buying process.
16. The ____ concept believes in “ make what you can sell”

1. A lady goes to buy bread. There in the store, she sees a new range of mady real non-vegetarian food. This is an example of learning
3. Consumer behavior focuses specifically on the:
4. rather than “sell what you make” approach.
5. First stage in the basic model of Consumer Decision Making is _____
6. The study of Consumer Behavior is both a science and an __
8. The _____the degree of trialability, the greater would be the rate of diffusion.
9. As per the _____ approach, a product or service offering is regarded as “new,” if the company starts manufacturing or marketing it for the first time.
11. When the price of coffee rises, the demand for tea _____.
14. Social class is measured in terms of _____