CB Unit 1 Part1

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Across
  1. 5. He is the individual who determines that some need or want is not being fulfilled and authorizes a purchase to rectify the situation.
  2. 8. It refers to the actions and decision processes of people who purchase goods and services for personal consumption.
Down
  1. 1. He is an individual who is the end-user of the product/service offered by a business.
  2. 2. According to him the behaviour that consumers display in searching for, purchasing, using, evaluating and disposing of, if products and services that they expect will satisfy their needs.
  3. 3. He has the greatest expertise in acquiring and evaluating the information.
  4. 4. He the buyer of the offering.
  5. 6. He is a person who, by some intentional or unintentional word or action, influences the buying decision, actual purchase and/or the use of product or service.
  6. 7. It is a protest of consumers against unfair business practices and business injustices.