CGS2 MIGUEL FERRI

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Across
  1. 4. An image composed of a fixed grid of picture elements
  2. 9. Artwork defined by mathematical paths that can scale without pixelation
  3. 12. The apparent enlargement of printed halftone dots during reproduction
  4. 13. A composite image constructed by combining multiple photographic sources
  5. 19. The uniform alteration of spacing across a sequence of characters
  6. 20. A brand mark formed from the distinctive styling of its name in lettering
  7. 22. The range of colors reproducible by a particular device or process
  8. 23. The adjustment of space between a specific pair of adjacent characters
  9. 26. The system of visual and verbal elements that makes an organization recognizable
  10. 29. The intended distinct place a brand occupies in its audience's mind
  11. 32. A standardized proprietary system for specifying and matching spot colors
  12. 33. A premixed ink printed separately from the standard process-color set
  13. 35. A tonal image simulation made from dots that vary in size or spacing
  14. 36. The amount of image detail represented per unit of output or display
  15. 37. The visual supervision that aligns imagery, typography, and tone with a campaign concept
Down
  1. 1. A coordinated family of glyphs sharing a consistent visual design
  2. 2. The systematic arrangement of letterforms to make language both legible and expressive
  3. 3. The unoccupied area that clarifies forms and shapes relationships within a layout
  4. 5. The specific group of people a campaign is designed to reach
  5. 6. The paid communication of a persuasive message through selected media
  6. 7. The proportion of exposed users who complete a desired action
  7. 8. Artwork extension beyond the trim edge to prevent unprinted slivers after cutting
  8. 10. The rules governing consistent use of a brand's visual identity
  9. 11. The area that first attracts attention and anchors the viewer's reading path
  10. 14. The prompt that directs an audience toward a desired next step
  11. 15. The crafting of persuasive written language for commercial communication
  12. 16. The practice of serving ads again to people who previously interacted with a brand
  13. 17. The ordering of elements by perceptual importance to guide the viewer's gaze
  14. 18. The vertical distance from one line of type to the next baseline
  15. 21. The arrangement of pages on a press sheet so they fold into the correct order
  16. 24. A slight overlap between adjoining color areas that prevents gaps from misregistration
  17. 25. The four process inks used to reproduce color in conventional color printing
  18. 27. The precise alignment of separate printing plates or color separations
  19. 28. A template marking the cut, fold, and crease paths of a package
  20. 30. The division of full-color artwork into individual printing plates or channels
  21. 31. The deliberate arrangement of visual elements within a defined space
  22. 32. The technical inspection of a document before it is sent to production
  23. 34. The printing of one ink directly on top of another without knocking the lower ink out