Ch 10-13 Review

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Across
  1. 3. This describes a product which economic changes do not impact price
  2. 7. Australian statistician who introduced control charts to Japanese business leaders after World War II.
  3. 8. This, along with product, price, and place, make up the 4 Ps
  4. 9. This type of budget shows cash flow surpluses and shortfalls over 1-3 months based on current planned operating and financing activities
  5. 11. wholesalers and resalers are an example of this
  6. 13. Starbucks coffee, food, and other beverages represent this part of their marketing mix
  7. 15. When competing stores are placed next to each other
  8. 16. This describes grouping customers by characteristics
  9. 17. The types of variability in a process that can be monitored using control charts are both random and
  10. 20. Financial managers establish and administer this to compare how the firm is performing relative to the budget plan
  11. 23. True or false Even if a company is profitable, it might not have the cash flow necessary to pay its bills
  12. 27. This type of budget is related to the purchase of long term assets
  13. 29. Best describes the management of items held for future use
  14. 31. This is the part of a business that manages the transformation of inputs into outputs that customers demand
  15. 33. This type of customer is the end user of a product and purchases for their own use
  16. 35. This type of layout has a main goal of making the customer spend more money
  17. 36. This demand states that if price increases then quantity demanded decreases
  18. 38. Characteristics of a good or service that keep customers satisfied
  19. 42. short-term, unsecured promissory notes that are issued in denominations in excess of $100,000.
  20. 45. This, along with ability and willingness, are the criteria for a potential customer
  21. 46. Exploratory, descripive, and casual make up this step in the marketing research process
  22. 48. This type of product typically requires the most amount of time and consideration, and the brand is typically more expensive
  23. 50. Toilet paper, candy, and gasoline represents this type of product. They are purchased on a regular basis and relatively inexpensive
  24. 52. This, along with products, is the output of operations
  25. 53. This term refers to diverting sales from an existing product
Down
  1. 1. This type of pricing objective has a goal of maximizing profit share, and prices are typically below market
  2. 2. This type of research has already been gathered by someone else
  3. 4. Kirkland from Costco is an example of this type of brand, which is owned and controlled by an intermediary
  4. 5. This type of finance career is responsible for managing the corporation's financial resources
  5. 6. This type of brand is controlled by a producer and also referred to as a national brand
  6. 10. This type of pricing objective stays in line with competitor pricing
  7. 12. This targeting strategy treats the total market as a single market segment
  8. 14. This type of channel structure has a large number of intermediaries and is common in consumer markets
  9. 18. This involves spreading funds across multiple industries to mitigate risk
  10. 19. Provides goods and services customers want at the time and place that they want them
  11. 21. This manufacturing layout is used for made to order products
  12. 22. This, along with material and customers are the inputs of operations
  13. 24. This targeting strategy attempts to satisfy the broader marketplace by identifying multiple market segments to target
  14. 25. Any feature that distinguishes one seller’s good or service
  15. 26. This type of loan does not require collateral
  16. 28. Technique that allows a business to produce a product to near-completion and delay final completion until the customer specifies what features or details they want in the finished product
  17. 30. A company with many different product lines represents this type of product mix
  18. 32. Buying a car is an example of this type of consumer problem solving method
  19. 34. This manufacturing layout is used for made to stock products
  20. 37. This type of budget is set around the sales forecasts and helps set short term sales goals
  21. 39. This is the first step in the Marketing research process
  22. 40. selling accounts receivables to a specialized lender that is then responsible for collecting on those accounts
  23. 41. This type of value represents what the customer is willing to give up to get desired benefits
  24. 43. Once firms have identified their potential short- and long-term financial needs, they prepare this as a roadmap to guide the activities of the firm
  25. 44. 2/10 net 30 is an example of this
  26. 47. This is the biggest purchaser of B2B goods
  27. 49. This type of facility relies heavily on aesthetics and making the customer comfortable
  28. 51. This type of management allows a company to develop real-time pricing strategies based upon historical demand for a service product versus its current demand