Ch 11 Intro To Business

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Across
  1. 2. Refers to a salesperson selling a product to a customer
  2. 4. Any kind of promotion for a product that takes place in an electronic format
  3. 6. A marketing strategy that maintains a company’s image to the public
  4. 8. A specific group of people a business focuses on selling their product to
  5. 9. A plan for how a business should appear to customers and competitors
  6. 12. A symbol or design that a company uses to identify its business and products
  7. 13. How a business relates to their competitors within an industry
  8. 14. Factors of product, promotion, price, and place used to get target customers to purchase products
  9. 15. A method of selling that involves analyzing customer wants and needs and aiming to fulfill them better than competitors
Down
  1. 1. The process or technique of promoting, selling, and distributing a product or service
  2. 3. A business’s attempt to showcase product features and benefits by attracting customers to displays
  3. 5. One of seven roles marketing has within a business, including distribution, financing, marketing information management, pricing, selling, product/service management, and promotion
  4. 7. The promotion of products through nonpersonal communication
  5. 10. A marketing strategy that involves businesses directly contacting customers
  6. 11. A repeated phrase or selection of words associated with a specific individual, organization, or product