Ch. 13 Marketing 1

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Across
  1. 4. advantages or personal satisfaction a customer will get from a good or service
  2. 6. reasons a customer buys a product
  3. 7. basic, physical, or extended attributes of the product
  4. 9. process of locating potential customers as possible without checking leads beforehand
  5. 10. the salesperson welcomes the customer to the store
  6. 11. potential customer
  7. 12. feelings experienced by a customer through association with a product
Down
  1. 1. tangible attributes that help explain how a product is constructed
  2. 2. coordination of sales and promotional plans with buying and pricing
  3. 3. conscious, logical reasons for a purchase
  4. 5. names of other people who might buy the product
  5. 8. created by noting the function of a product feature and explaining how it benefits a customer