Ch. 13.1 Key Terms Created By: Madison Cowins

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Across
  1. 3. the process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers, wherever they are.
  2. 5. consists of four basic strategies: product, place, price, and promotion, collectively known as the four P's.
  3. 6. the point at which total revenues, or sales, equal total costs and expenses of developing and offering a product or service.
  4. 7. a pathway to direct products to consumers.
  5. 8. occurs when goods or services are sold from the producer directly to the customer.
Down
  1. 1. a popular trend
  2. 2. involves one or more intermediaries.
  3. 4. a group of customers who share common wants and needs.