Ch 13.1 Key Terms created by Zach Campbell

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Across
  1. 5. a pathway to direct products to consumers.
  2. 6. occurs when goods or services are sold from the producer directly to the customer
  3. 7. A group of customers who share common wants and needs
  4. 8. the point at which total revenues or sales equal total costs and expenses of developing and offering a product or service.
Down
  1. 1. involves one or more intermediaries.
  2. 2. build and maintain relationships with their customers
  3. 3. process of creating promoting and presenting products or service to meet the wants and needs of customers
  4. 4. consists of four basic marketing strategies