ch 13.1 Vocab-Maria V.

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Across
  1. 5. the process of creating, promoting, and presenting a product or service.
  2. 6. involves one or more intermediaries.
  3. 7. a pathway to direct products to consumers.
  4. 8. a group of customers who share common wants and needs.
Down
  1. 1. occurs when goods or services are sold from the producer directly to the customer.
  2. 2. the point at which total revenues, or sales, equal total costs and expanses of developing and offering a product or service.
  3. 3. consists of four basic marketing strategies:product, place, price, and promotion.
  4. 4. to build and maintain relationships with their customers.