Ch 13.1

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Across
  1. 3. A group of customers who share common wants and needs
  2. 5. The point at which total revenues, or sales, equal total costs and expenses of making and distributing a product or service
  3. 7. A pathway to direct products to consumers
  4. 8. Distribution involving one or more intermediaries
Down
  1. 1. The process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers, whatever they are
  2. 2. Distribution of goods or services from the producer directly to the customer
  3. 4. A strategy to build customer relations
  4. 6. The four main elements of marketing, also called the four Ps:product, place, price, and promotion. It sometimes includes a fifth P, for people.