Ch 13.1

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Across
  1. 2. Distribution of goods or services from the producer directly to the customer
  2. 3. Distribution involving one or more intermediaries
  3. 6. A group of customers who share common wants and needs
  4. 7. A strategy to build customer relations
Down
  1. 1. A pathway to direct products to consumers
  2. 4. The point at which total revenues, or sales, equal total costs and expenses of making and distributing a product or service
  3. 5. The four main elements of marketing, also called the four Ps:product, place, price, and promotion. It sometimes includes a fifth P, for people.