Ch. 14 - Direct, Online, Social Media and Mobile Marketing

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Across
  1. 3. Unsolicited, unwanted commercial email messages.
  2. 7. Type of marketing that occurs by sending an offer, announcement, reminder, or other item directly to a person at a particular address.
  3. 11. Type of direct marketing via television, including infomercials and interactive television (iTV) advertising.
  4. 13. Using the telephone to sell directly to customers.
  5. 15. A Web site that presents brand content that engages consumers and creates customer community around a brand.
  6. 16. Sending highly targeted, tightly personalized, relationship-building marketing messages via email.
  7. 17. Independent and commercial online social networks where people congregate to socialize and share messages, opinions, pictures, videos, and other content.
Down
  1. 1. Direct marketing though print, video, or digital catalogs that are mailed to select customers, made available in stores, or presented online.
  2. 2. A Web site that engages consumers to move them closer to a direct purchase or other marketing outcome.
  3. 4. Marketing messages, promotions, and other marketing content delivered to on-the-go consumers through mobile phones, smartphones, tablets, and other mobile devices.
  4. 5. The digital version of word-of-mouth marketing: videos, ads, and other marketing content that is so infectious that customers will seek it out or pass it along to friends.
  5. 6. Advertising that appears while consumers are browsing online, including display ads and search-related ads.
  6. 8. Creating a seamless cross-channel buying experience that integrates in-store, online, and mobile shopping.
  7. 9. Type of marketing that uses digital marketing tools such as Web sites, social media, mobile apps and ads, online video, email, and blogs to engage consumers anywhere, anytime via their digital devices.
  8. 10. Type of marketing via the Internet using company Web sites, online ads and promotions, email, online video, and blogs.
  9. 12. Type of marketing that engages directly with carefully targeted individual consumers and customer communities to both obtain an immediate response and build lasting customer relationships.
  10. 14. Online forums where people and companies post their thoughts and other content, usually related to narrowly defined topics.