Ch. 14 - Direct, Online, Social Media and Mobile Marketing

6. The digital version of word of mouth marketing. Involves creating ads that the customer will seek out on the internet.
9. Direct marketing via television, including infomercials and interactive television (iTV) advertising.
11. Despite the growth of social media, this type of advertising “is still king.” 91% of Americans are exposed to this everyday.
13. Marketing via the internet.
14. An online marketing tool that seeks to build a brand-customer community.
15. When marketers engage with customers and communities to get an immediate response and to build a lasting customer relationship.
16. Using the telephone to sell directly to customers.
17. Online forums where people and companies post their thoughts and other content, usually related to narrowly defined topics.

1. A major promotional medium for the modern world. Mainly seen in the form of display ads and search-related ads.
2. Direct marketing though print, video, or digital catalogs that are mailed to select customers, made available in stores, or presented online.
3. Online page that engage customers to encourage a direct purchase or marketing outcome.
4. Using marketing tools such as web sites, social media, etc. to engage consumers online through their devices.
5. Marketing messages, promotions, and other marketing content delivered to on-the-go consumers through mobile phones, smartphones, tablets, and other mobile devices.
7. A seamless cross-channel buying experience that combines in-store, online, and mobile shopping.
8. Unsolicited, unwanted commercial email messages
10. Marketing that occurs by sending an offer, announcement, reminder, or other item directly to a person at a particular address.
12. Independent and commercial online social networks where people congregate to socialize and share messages, opinions, pictures, videos, and other content.