Ch 16 - Business Marketing

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Across
  1. 5. Converting signs or symbols into concepts and ideas
  2. 6. Anything that reduces a communication's clarity and accuracy
  3. 9. The receiver's response to a decoded message
  4. 10. A combination of promotional methods used to promote a specific product
  5. 11. The limit on the volume of information a communication channel can handle
Down
  1. 1. A person, group or organization with a meaning it tries to share with a receiver
  2. 2. Communication to build and maintain relationships by informing and persuading one or more audiences
  3. 3. Demand for a specific brand
  4. 4. The individual, group or organization that decodes a coded message
  5. 7. Converting meaning into a series of signs or symbols
  6. 8. A sharing of meaning through the transmission of information