Ch. 2 Vocabulary: Sports & Entertainment Mgmt: Juan Sanchez 6th Hr

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Across
  1. 4. rate at which companies produce goods and services in relation to the amount of materials and number of employees utilized
  2. 7. a focus on satisfying customer needs
  3. 10. all of the consumers who will purchase a product or service
  4. 12. group of consumers within a larger market who share one or more characteristics
  5. 13. an attempt to appeal to a large, general group of consumers
  6. 15. the percentage of total sales of a product or service that a company expects to capture in relation to its competitors
  7. 16. purchases made by consumers with little thought
Down
  1. 1. purchases based on careful thought and sound reasoning
  2. 2. the capability to produce products or services more efficiently and economically than the competition
  3. 3. difference between customer expectations and actual service received
  4. 5. the value of the next best alternative that you pass up when making a choice
  5. 6. point of sales at which all of the expenses are covered
  6. 8. a business culture that communicates values through high performance and excellent customer service
  7. 9. the value people believe they receive from a product or service
  8. 11. purchases based on consumer loyalty to a particular brand or product
  9. 14. a specific group of consumers a business wants to reach