Ch. 3 Crossword

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Across
  1. 2. focusing on individuals that have bounced from your site
  2. 3. marketing: digital marketing strategy of communicating with prospects and customers via electronic mail services
  3. 5. communication between a brand and an audience member (like, comment, retweet, etc.)
  4. 7. income a business makes from its products or services offered
  5. 11. time: how quickly are you responding to people on social media
  6. 13. advocacy: how well your customers support your product or brand
  7. 16. creation: which customers share content online that's related to or promotes your brand
  8. 17. and replies: how many people are mentioning your brand, and how many have you replied to
  9. 18. audience: is a group of people most likely to be interested in your brand’s product or service
  10. 19. awareness: how well customers are familiar with a brand and its products and services
Down
  1. 1. per post: how many people are interacting with your posts
  2. 4. share: of all the people who visit your website, how many come from your social media channels
  3. 6. traffic: the number of website visitors that come from your social media channels
  4. 8. media product launches: which customers can you count on to purchase new products during a social media product launch
  5. 9. rate: the percentage of those who visit one page of a website before exiting that website
  6. 10. ability to keep current customers
  7. 12. database: a catalog of current and potential customers’ email addresses
  8. 14. media reach: total number of different households or persons that will be exposed to a message
  9. 15. of support requests: how often are support-related issues coming through your channels, and is there a demand for social media customer support for your company
  10. 20. analytics metric that refers to the number of users who have come across particular content on social platforms