Ch 4 Vocabulary Review

1. - characteristics that include attitudes or opinions.
3. - a group of closely related products manufactured and/or sold by a company.
4. differences related to class, race, and gender, climate and region, and marketing influences, such as commercials.
8. - a service such as instruction that is provided through fitness centers, sport camps, and lessons.
10. - goods, services, ideas, or combination of those things related to sports that provide satisfaction to the consumer.
13. - statistics that describe a population in terms of personal characteristics.
15. - includes self-concept or self-image and physical ability.
16. - refers to marketing activity on a more personal, smaller, or local community level.
18. - physical goods that offer benefits to the consumer.
19. - family and friends, society’s attitudes and values
20. - nonphysical services such as tennis lessons, personal training, and sports camps.

2. - a consideration of where the consumer lives.
5. - involves news, statistics, schedules, and stories.
6. - the core product of sports such as games, events, and competitions.
7. - total assortment of products that a company makes and/or sells
9. - a way of analyzing a market by specific characteristics to create a target market.
11. - include a wide range of goods, such as equipment, licensed merchandise, collectibles, and memorabilia, as well as apparel and accessories.
12. - a person who may play, officiate, watch, or listen to sports, or read, use, purchase, and/or collect items related to sports.
14. - is the physical development of an area, including the major public systems, services, and facilities of a country or region needed to make a location function.
17. - the loss of the opportunity that is passed up in order to receive something in exchange.