CH 5- Market Research

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Across
  1. 4. A type of survey where a small number of people are brought together to discuss elements of a specific issue or problem
  2. 5. When research produces nearly identical results in repeated trials
  3. 6. A group of people or companies who have a demand for a product/service and are willing and able to buy it
  4. 8. Group of customers the entrepreneur will focus on serving
  5. 11. A geographic area in which a new product or service is tested in order to gather information about customer reaction to the tested product/service
  6. 12. Questions that allow for people to construct their own response
  7. 13. The gathering and interpreting of information about a market, product/service, and customers
  8. 14. Are personal characteristics of a population
  9. 15. The study of people based on where a customer lives
  10. 16. free, public resource that an entrepreneur can use to obtain secondary data
Down
  1. 1. Data that has already been collected by someone else for another purpose
  2. 2. Planned set of questions to which individuals or groups of people respond
  3. 3. Data that is collected for this first time to solve the problem being studied
  4. 6. The process of grouping a market into smaller subgroups defined by specific characteristics
  5. 7. When questions asked measure what it is intended for
  6. 9. The study of consumers based on social and psychological characteristics
  7. 10. Questions that require people to choose answers from possibilities given on a questionnaire