ch 6

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Across
  1. 2. a businesses pridiction of their businesses future
  2. 4. a word choosen by a manufacturer
  3. 5. male of female
  4. 6. study can be characterized in many ways that characzise of being
  5. 7. largest group of people born after ww2 between 1945-1965
  6. 11. amount of money spent on the companies products
  7. 14. a perso who makes buying decisions for others
  8. 15. something thaat incearse comfort or saves work
  9. 17. a short and catchy tune
Down
  1. 1. a short and catchy advertising phase
  2. 3. an y part of an overall market that has common characteristics
  3. 8. a unfair pricing practise
  4. 9. an invitation to bid on a contract
  5. 10. a comparison of the resoures used with the products or sevices that result
  6. 11. when two companies combine
  7. 12. that satify the needs and wants of consumers
  8. 13. good or bad history of a company
  9. 16. the sum of a countrys way of life or beleifs
  10. 18. a speacail symbol that is associated with a business